Professional Resume

Professional Timeline

CAREER BREAK

Gaurav Shinde Ocean Racing 2022- 2023

  • Skippered a campaign to race round the world in a 35ft yacht in the Golden Globe Race 2022- a solo non-stop round the world sailing race without modern navigation technology

  • Created and managed website, social media, marketing automation and fan engagement using tools like Hubspot, MailChimp, SproutSocial and Google Analytics

  • Achieved significant national and international media coverage, secured a documentary deal, and sold book rights, demonstrating the impact and reach of my endeavour

GLOBAL HEAD, DEMAND GENERATION

3M 2019- April, US & Canada

  • Oversaw a 13M digital media spend, resulting in substantial cost savings and lead generation yielding a 7:1 ROI combined for 3M’s Industrial, Safety, Medical & Consumer brands

  • Collaborated with analytics and creative teams to develop creative media strategies, resulting in a 33% decrease in bounce rates, an 8% YoY increase in lead generation, and a 17% uplift in revenue

  • Set up a global unified SEO team with team members in Minneapolis, London, Ontario(Americas), Berlin(Europe & Middle east Asia) and Singapore(Asia Pacific) covering all language and regions

  • Drove transition of 3M’s enterprise search platform from Oracle Endeca to ElasticSearch across 3M’s e-commerce portal & website ($3M budget). Hired a vendor, developed a long-term road-map, and executed a short-term unified search and product detail page(PDP) initiative

  • Successfully directed the creation of data visualization dashboards for senior management, providing real-time tracking of key processes and budgets using Power BI and Google Data Studio

HEAD, CANADA DIGITAL MARKETING TEAM

3M Canada 2017- 2019, London, Ontario

  • Drove dramatic digital marketing savings by reducing PPC costs by 75% and multiplying lead generation by 12,000%, in 2018-2019

  • Streamlined email management using Eloqua, paid media using Adobe DSP, implemented Workfront a new project management system, resulting in improved campaign timelines and ROI by 50%

  • Collaborated with external agencies/vendors to guarantee PPC, Display & Social campaigns adhered to Ad-quality bench-marking and Return On Ad Spend was optimized to required benchmarks

  • Spearheaded transitioning to an internal agency model; successfully recruited and managed a team of 5 digital marketing experts for paid & social campaigns and campaigns analytics. The formation of the 3M AdOps team lead to total savings of $2.4M in 2018 by cutting out unnecessary agency work and on boarding a DSP (Adobe Media Optimizer DSP & Adobe Search)

SEARCH LEADER, CANADA DIGITAL RESOURCE CENTRE

3M Canada 2016- 2017, London, Ontario

  • Orchestrated a 96% top-of-page impression share for search advertisements, reducing costs by 30% for 3M’s Automotive Consumer brand- Meguiar’s while competing with Canadian Tire, Amazon & Walmart

  • Established an innovative centralized PPC and Display advertising team plus governance model for 3M globally

  • Collaborated with IT teams to create a real-time, in-house SEO diagnostic tool

HEAD OF DIGITAL MEDIA

Sportizen India Pvt. Ltd. 2014- 2015, Mumbai, India

  • Oversaw websites, e-commerce, and social media initiatives in terms of staff, timelines and budgets

  • Collaborated with marketing and design teams to create ad strategies and requirements

  • Utilized A/B testing to inform and direct marketing direction

  • Spearheaded digital campaigns that increased brand recognition, website traffic and sales

ASSOCIATE, SEARCH QUALITY OPERATIONS

Google Inc 2010- 2014

  • Led a team based in 5 locations that diagnosed spam flags on websites internationally, delivering reinstatements to Google Search for over 20 language markets

  • Represented Google India in Mountain View, USA to evaluate the policy implications of the Google Search Penalty Checker that was launched in November 2012

  • Delivered educational lectures to professional audiences at international(Egypt, Indonesia) and domestic(Mumbai, Bangalore, Hyderabad, Delhi) events, bolstering Google’s webmaster outreach efforts

  • Headed product management for an internal e-commerce marketplace, coordinating with engineers globally and managing user activation data and customer support – 20% project

FOUNDER & COO

Pelican Sailing School & Yacht Builders 2010- 2011, Mumbai, India

  • Launched a Learn to Sail program, increasing sailing participation in the community

  • Developed and executed a PR & marketing campaign to promote the school’s services

  • Managed scheduling of classes and activities

  • Oversaw accounts and finances

  • Supervised maintenance team for the upkeep of yachts

EDUCATION

Master of Business Administration, 2016

Minor in Entrepreneurship Certificate

Ivey Business School, University of Western Ontario, London, Ontario

President, Ivey Technology Club

Bachelor of Mass Media, 2010

Minor in Journalism

St. Xavier’s College, Mumbai University, Mumbai, India