From investment case to qualified pipeline.
Implemented 6sense end to end, adding US$3.5M+ in sales pipeline in its first quarter.
Marketing Leader · Builder · Sailor
Ambitious goals.
Grounded execution.
I’m Gaurav Shinde. I build marketing teams, growth systems, and AI capabilities that turn ambitious plans into measurable results.
I’m also a sailor. 40,000 miles raced across oceans. The only civilian to win the YAI Admiral Ramdas Trophy (2013).
Pipeline delivery
~US$33M
Sales pipeline delivered in six months (£25M).
Systems Efficiency
$268K / year
Annual operating expense freed by retiring legacy systems.
Global leadership
14 people
Global demand-generation team led across search, email, social, and web.
Career Environments:Google/3M/BAAR.ai/AMS
B2B SaaS, Enterprise Scale & AI InfrastructureSelected Work
What I’ve built. And why it mattered.
Translating commercial strategy into operational systems, automated intelligence, and pipeline velocity.
Marketing OraclePython · Streamlit · OpenAI
From fragmented data to marketing intelligence.
ShortlistedBest use of AIMarketing Week Awards 2026
Built at AMS (Korn Ferry), 2024 to 2026
An internal AMS system. Not available for public access or demonstration.
I built Marketing Oracle to bring fragmented marketing data and workflows together. Used by 78+ marketers, it connects HubSpot, Salesforce, GA4, Google Ads, Search Console, LinkedIn, and Ahrefs in one AI-powered platform.
90% reduction in reporting time
Used by 78+ marketers
Connected Integrations
HubSpot, Salesforce, GA4, Google Ads, Google Search Console, LinkedIn, Ahrefs.
Conceptual overview
Data sources
- HubSpot
- Salesforce
- GA4
- Google Ads
- Search Console
- Ahrefs
Platform
Marketing Oracle
Python · Streamlit · OpenAI
Uses
- Reporting
- Campaign creation
- Content creation
- SEO
- Free-form data search
Illustrative overview — not a live demo.
Leading growth at enterprise scale.
Led a 14-person Global Demand Generation Centre of Excellence across search, email, social, and web, with ownership of the MarTech stack, attribution models, and a US$13M digital marketing budget.
Leadership & Operating PhilosophySerious about the outcome.
Serious about the outcome.
Not solemn about the process.
Good systems matter. So do the people who make them work.
- Hired and led a six-person team across development, content, performance, and analytics.
- Led a 14-person Global Demand Generation Center of Excellence.
- Wrote the AI enablement roadmap adopted by the Growth organization, covering workflows, training, and governance.
How I approach the first 90 days
The priorities depend on the business. This is how I establish them.
- Days 1–30
Find out what is actually true.
Understand where leads come from, which channels convert, what the stack actually does, and where sales and marketing need a shared view of the numbers. Talk with sales, BDR, and RevOps leadership, then deliver a written readout of the findings and priorities.
- Days 31–60
Fix the highest-value bottlenecks.
Pick the two bottlenecks with the biggest commercial impact. Address the measurement gaps that make decisions unreliable—whether in lead scoring, lifecycle routing, or attribution. Then ship one automation that removes real hours from the team’s week.
- Days 61–90
Make the progress repeatable.
Establish a weekly pipeline review the team can run without me and a quarterly report the CMO can confidently take to the board. Put one AI workflow into marketers’ hands, with the training and ownership to use it without needing me in the room.
How I work
I own the number, not just the channel. I build systems marketers can run without me. I do not buy a tool without a business case. And I would rather change the investment than defend a channel that is not delivering.
Offshore & Beyond
Offshore sailor.
I sailed back from the middle of the Atlantic with a broken shoulder. Literally single-handed.
I started sailing at 11 with the Sea Cadet Corps. Since then, I’ve raced in the Clipper Round the World Race and won the Admiral Ramdas Trophy for offshore sailing—the first civilian to receive it.
For the 2022 Golden Globe Race, I prepared Good Hope, a Baba 35, myself. Years of work went into getting the boat—and me—to the start line.
A shoulder injury on the passage there ended the campaign. I didn’t make the start. I did bring the boat home.
Career Trajectory
How I got here.
AMS (Korn Ferry)
Head of Marketing Operations and AI
Apr 2024 – Oct 2026
BAAR.ai
Director Marketing and Communication
Oct 2022 – Feb 2024
3M
3M Global · Demand Generation Manager
Sep 2019 – Apr 2022
3M Canada · Head of Digital Marketing
Oct 2016 – Sep 2019
Sportizen India Pvt. Ltd
Head of Digital Media
Sep 2014 – Feb 2015
Google Inc.
Product Operations Associate
Jun 2010 – Sep 2014
Pelican Yachts
Founder
Jun 2009 – Dec 2010
Introductory Conversation
Let’s build what comes next.
For leadership opportunities and conversations about marketing, growth, operations, and AI, get in touch.